Record Use of Discuss Platform for CX, UX and MRX Research Continues | New
Seattle, Wash., July 19, 2022 (GLOBE NEWSWIRE) — Discuss, the leading purpose-built platform for turning experiences into insights, today announced that it continues to experience record growth with a 3x increase in usage year over year. Additionally, subscription revenue increased by 68% compared to the first half of 2021, and the number of unique customers served increased by 29%. This growth was driven by new and existing customers around the world, including leading agencies and brands in a variety of industries such as consumer packaged goods, technology, healthcare, financial services and more. . Examples of new Discuss customers include agencies like Shapiro and Raj and Sticky Beak, and well-known brands like Mars Wrigley, Kellogg and Viking Cruises.
The Discuss platform is specifically designed to support in-depth research, regardless of how the data or information is collected. It enables live, moderated and unmoderated conversations, self-capture commentary, and media uploads that can easily capture interesting moments and quickly turn customer conversations and experiences into actionable insights.
Leading agencies like buzzback use the Discuss platform for unlimited viewers to join customer conversations and record moments with the click of a button, while viewing people’s reactions to posts and product ideas first-hand. “Discuss has been a great partner for us,” said Liz White, senior vice president of search strategy at buzzback. “Our approach to qualitative research is very technologically advanced, and with Discuss there are many tools helping us achieve that for our clients and to scale in a more agile way, which is essential now.”
With a continued focus on delivering innovative new features for its customers earlier this year Self captures, allowing respondents to give feedback on their own schedule via short TikTok-style videos, as well as photo or text responses by sharing their experiences. Customer response has been overwhelmingly positive across marketing, product, and CX teams, with many using it for video surveys, journals, and mobile ethnography projects. And to support Discuss’ vision of providing an in-depth research platform, a new promotion is available for any customer who currently only uses its live feedback capabilities – auto captures will now be automatically included at no additional cost. until the end of 2022.
With customer-centric promotions like this and the company’s focus on providing the best customer experience, Discuss is also proud to be recognized again as a High Performer on The most recent Grid reports from G2 in the User Research and Video Comments categories. Some of the areas that propelled Discuss to receive this recognition included a Net Promoter Score (NPS) of 86, the highest score of any provider, as well as the highest score for ease of doing business and quality support in the Consumer Video Feedback Category.
“We put our customers at the center of everything we do,” said Simon Glass, CEO of Discuss. “Our ability to provide easy access to research and customer information among a global audience is evidenced by the momentum and growth in the use of our platform and we look forward to continuing to be a part of the success.” of our customers.”
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Discuss helps leading organizations, brands and agencies around the world turn people’s experiences into insights. Hundreds of thousands of Market Insights, CX and UX professionals trust Discuss to go beyond data points and bring deep insights to life in their organization in real time, transforming customer relationships. With Discuss, hundreds of global brands and agencies such as Unilever, Target, Ipsos, KraftHeinz, HP, Ford and Mastercard make more informed strategic decisions faster than ever. For more information, visit www.discuss.io.
Meredith Bagnulo Discuss 303-513-7494 [email protected]
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