The Shoprite group has announced the launch of its Petshop Science brand.

This means that customers can now have pet food and other pet supplies delivered to their homes.

South Africa’s pet economy is now worth over R7 billion a year and as it continues to grow the group has opened 22 physical stores across the country. That’s just a year from now, says e-commerce manager Mark Cotton.

RELATED: New Shoprite Initiative Will Boost SMBs (Market Access, Upskilling)

Bruce Whitfield interviews Cotton on The Money Show.

We see a huge opportunity in this particular industry, and we are always looking to make life more convenient for our customers.

Mark Cotton, eCommerce Manager – Shoprite Group

We will be offering over 2,000 items online…One of the conveniences we offer is repeat ordering…once customers have identified the foods their pets like, they want them to be re-ordered occasions… at the frequency of their choice.

Mark Cotton, eCommerce Manager – Shoprite Group

If you’ve recently dragged a 20kg bag of pet food, I think that’s something our customers will find appealing.

Mark Cotton, eCommerce Manager – Shoprite Group

The delivery charge is R75, with orders over R450 delivered free of charge.

Find more information on the Petshop Science website.

Listen to Cotton’s interview on The Money Show:

This article first appeared on CapeTalk: Pet Home Deliveries – Shoprite brings its pet supplies business online