IRI, Profitero Link for item-level e-commerce analytics

April 14, 2022

In the United States, consumer data and insights company Information Resources, Inc. (IRI) and e-commerce intelligence platform Profitero have teamed up to help customers measure and optimize shelf presence numeric CPG based on actual sales at the item level.

Through this agreement, IRI’s item-level e-commerce point-of-sale data will be combined with Profitero’s digital shelf measurements on the IRI Liquid Data platform. The companies claim that by isolating the digital causal factors influencing e-commerce market share performance – such as inventory availability, product content, search position, pricing and reviews – down to the of the article and across IRI’s syndicated category coverage, the combined solution can help brands capitalize on growth opportunities faster.

Sam Gagliardi (pictured), EVP Global eCommerce at IRI comments: “This innovative service will provide extremely powerful insights that will enable customers to take their performance and sales to the next level. With the most robust item-level view available on the market, customers will be able to enhance their digital shelf presence to drive growth.”

Websites: www.iriworldwide.com and www.profitero.com.