Ex-Netflix Exec launches company with an eye on diversity
LOS ANGELES — On the heels of Netflix’s major multicultural initiatives, Myles Worthington has launched his own agency to serve communities long neglected by brands.
The company, called Worthi, offers marketing, communications and content services designed to bridge the gap between brands and the general consumer with diverse cultures and needs. Offerings include branding, audience identification, campaign development and execution, strategic business consulting, social/editorial strategy and community building, and more.
“Some people call it multicultural marketing, others call it DEI marketing or inclusive marketing – but I think the concept of ethnography best describes the unique space Worthi will occupy,” Worthington said. “We work with truly exciting and driven brands to strategically align their purpose and offerings with specific target audiences, focusing on those who have been historically and consistently marginalized.”
Worthington brings his experience from around six years at Netflix, where he led initiatives such as Strong Black Lead, which focuses on black content; Con Todo, an online LatinX community; and Netflix Golden, a social media channel dedicated to the Asian diaspora. Earlier in his career, Worthington held positions at Golin and M&C Saatchi Sport & Entertainment