Catena Media has integrated Spotlight Sports Group’s Superfeed
Sports betting technology, content and media company Spotlight Sports Group today announced an agreement with online lead generation specialist Catena Media to integrate Spotlight’s Superfeed content into racing websites. of horses GG.co.uk and racingtips.com of Catena Media.
“In-Depth Betting Analysis”
The new agreement with Spotlight Sports Group will bring all of the international content provided by the Superfeed to Catena Media to enable its portfolio of global brands to expand into new sports and languages.
Commenting on the exciting deal with Spotlight Sports Group, Isabel Hale, Head of International North Division at Catena Media, outlined all of the Spotlight Sports Group credentials that weighed in on the decision to enter the partnership.
“We chose Spotlight Sports Group because we know the quality, depth and breadth of their content and data is the best and will benefit our brands with their insightful betting analysis,” Hale said, praising the ” innovative content engine Superfeed” as the best selling point to provide the information Catena Media customers need to “make betting decisions”.
The deal will see Catena Media revamp its horse racing-focused websites GG.co.uk and racingtips.com using cutting-edge racing data and content in over 80 languages from over 60 000 strokes per year supplied by the Superfeed engine.
Latest news from the sports world
Additionally, Spotlight Sports Group will publish hundreds of articles a day covering events across all sports to update Catena Media’s clients with the latest news around the world as it happens.
Describing the support provided by the Spotlight Sports Group development team, Craig Harman, recently appointed Global Product Manager at Catena Media, praised the “painless” and seamless integration with Superfeed and Catena Media’s enthusiasm for the potential of this new partnership.
“This integration will allow us to access the full range of content and analytics that Superfeed has to offer internationally,” Harman concluded.
Sharing the excitement of partnering with Catena Media, Daniel Smith, Head of UK and Ireland Sales at Spotlights Sports Group, described his company’s contribution to helping Catena Media “continue to be a leader in the sports betting industry across a multitude of markets and across a variety of sports.”
“Our Superfeed product has been proven to generate additional revenue because we provide unbiased expert information to help customers make betting decisions,” he added.
In May, Catena Media announced record quarterly revenue for the first quarter of 2022, driven primarily by its operations in North America, where growth was 32% year-over-year.
Later in the month, the company launched a strategic review in light of third-party interests to acquire certain assets, AskGamblers.com, a brand positioned in the financial trading segment.
As for Spotlight Sports Group, the sports betting specialist has launched football-focused betting centers ahead of the upcoming FIFA World Cup in Qatar.