Blintn Shares Analysis on K-Content Consumption Behaviors in Southeast Asia Region
Blintn, Asia’s leading B2B media marketplace platform, released an internal analysis on the 13th on the similarities and differences in K content consumption behaviors for different Southeast Asian countries.
Blintn is a commission-free B2B online media rights marketplace for all global media companies, with its strength in an extensive Asian network as well as a strong library of Asian content. Blintn said that thanks to its strong network of users who actively use the platform, it was able to detect the subtle difference in the taste of each Southeast Asian country on the analysis results of popular K content based on data derived from its strong user network and leading content libraries.
Often Southeast Asia is a place where K content is traditionally strong, and one can perceive that all regions have similar tastes. However, following a comprehensive review of internal and external data such as social trends, Blintn indicated that significant points of comparison could be found regarding the differences between K content genre preferences and major distribution channels.
Blintn comparatively analyzed the K content consumption patterns of four Southeast Asian countries: Singapore, Malaysia, Indonesia and the Philippines.
According to Blintn’s internal data and analysis, the four Southeast Asian countries have in common a strong preference for Korean dramas, and they are known to be very eager to provide and demand K content that does not is not yet managed by the global OTT.
However, there are differences. In the case of the Philippines, the recent advance of local OTT platforms is notable, with larger Korean music program schedules and unscripted viewership figures. Malaysia consumes more Korean content via terrestrial broadcast channels than other countries and has a continuous demand to acquire previous K-dramas.
Singapore, like the Philippines, has active local OTTs trying to provide more Korean content to retain viewers. Indeed, K content does well as anchor content as it has separate sections only for Korean dramas and movies. Additionally, Singapore has recently seen the broadening of the scope of K content acquisition needs from traditional dramas and unscripted shows to movies. Finally, Indonesia has a stronger preference for localized works than other countries, and as such there is a higher demand for K content that can be dubbed into the local language.
Blintn CEO Peter Choe analyzed that “demand for K content is also high in most of Asia, but there is a need to pay attention to the subtle differences in interests in each country.” He concluded by mentioning how “Blintn, through the enhanced search and trend analysis feature, will strive to provide accurate insights and personalized curation to users in all countries.”
About us: Blintn is an online B2B marketplace focused on media rights. From license to format, Blintn’s smart curation engine finds the best match for content sellers and buyers. Based in Korea, USA and China, Blintn provides all necessary service tools for rights trading to easily maximize the value of content. It makes distribution and acquisition easier and more efficient by providing targeted auto-shopper marketing, searchable content database, real-time personalized curation and trading service. Blintn is committed to providing a fair and transparent global marketplace. For more information, please visit blintn.com.
Name: Leah Hong
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